I’ve stumbled across countless startups via Twitter, TechCrunch, etc. that sound interesting. I go to their site and find a beta wall requesting an invite code.
Like any good early adopter, I put in my email and close the browser window. A week or so later (sometimes much, much longer), when the founders get around to sending out the invitation, I get a fairly non-descript invitation from a strange company name in my inbox. All of the initial motivation that I had to check out the site is gone and more than likely, I’ve forgotten what this particular startup does (given that startup names are so random these days, due to domain availability…).
I realize that invitation walls are sometimes necessary, but when you finally do get around to sending out the invitation, please remind me who you are and why I should care (again)!